Sizzle, Drizzle and Fizzle: Graza’s Olive Oil Innovation
From Spanish olive groves to your kitchen, Graza is redefining everyday cooking with fresh, high-quality oil that’s as fun to use as it is good for you.
Oil is one of the most essential ingredients in cooking. You need it to fry breakfast, sauté a hearty lunch, and even to add flavor to what you’re having for dinner. Not to mention, it’s a component in almost every store-bought item you can find. It’s next to impossible to find a kitchen that doesn’t have some form of oil. And because it’s such a pantry staple, one man’s love—or rather, obsession, as he calls it—has motivated him to create one that’s organic, delicious, and accessible to every individual.
It was during his time living at his in-laws’ home in Cádiz, Spain, where Andrew Benin made a discovery that would change his life. On a drive to Jaén, he was struck by the breathtaking landscapes filled with endless groves of lush olive trees. “On that trip, I feel like I tasted olive oil for the first time,” says Benin. He took 10 bottles back to Cádiz and set up a tasting at their dining table. Long story short, Graza was born. Alongside his co-founder Allen and their team, Andrew built Graza on the belief that good olive oil shouldn’t be a luxury—it should be a daily essential. They shared a common goal: to create olive oil that “was not rooted in deceptive marketing. One that is not tied to one cuisine… One that is fun as hell to use.”
And that’s exactly what Graza does: bottling fresh, high-quality, single-origin olive oil that’s priced for everyday use and packaged in a no-fuss squeeze bottle that’s as fun as it is functional. The oil comes straight from Jaén, Spain—the very place where Andrew first discovered Picual olives. During the sourcing stage, the Graza team looked for 3 main characteristics: oil content, oleic acid profile, and shelf life stability. That’s how they found out that the Picual variety is rich in polyphenols, can last an impressively long duration, and offers a naturally clean, bold flavor. It was the perfect choice!
At the heart of it all, Graza’s olive oil is for anyone who loves to cook. It’s versatile, tasty, and good for you- what’s not to love? Their line of Sizzle, Frizzle, and Drizzle means there’s an oil for whatever you want to whip up in the kitchen. You can Sizzle up a roasted chicken, Drizzle homemade dressing on some fresh greens, and Frizzle up some crispy potatoes on the side! And if you want something laid back, the brand’s signature chips contain Galician potatoes slow-fried and infused with the same olive oil! Mass-produced oils may be a culprit in many unhealthy eating habits, but Graza promises to make only those with no fillers, no chemicals, and 100% pure olive juice—because convenience and accessible dining shouldn’t come at the expense of quality and health.
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